How it works

Planning

No one plans to fail, but they do fail to plan. That is why one of our team will work with you to:

• Establish your Business Objectives
• Understand your business and your market
• Understand your key competitors

You will be required to provide the following if applicable to your business:

• A list of urls you would like included in your campaign
• A promotional calendar of events
• Your daily and monthly budgets
• Any targets in terms of traffic or ROI you may have

Implementation

We then structure your campaigns for you based on the information you provided. This includes setting up your campaigns, adgroups, creative, and provide you with tracking pixels for implementation on your site. Your main parameters will be set in terms of geographic targeting, budgets, time of day display etc and your campaign will be set live. Note, it is critical to your campaigns success that any tracking pixels provided are implemented correctly on your site before we activate the campaign.

Campaign Management

Your campaign will be monitored daily to ensure that all key metrics of your campaign are performing at their optimum. The management of your campaign includes ongoing optimisation in terms of the keywords used, bidding strategies, creative optimisation, landing page assessment, competitor analysis and more. Skilled campaign management ensures your campaign performs at it’s optimum.

Reporting

Depending on the package you request, you will be provided with regular detailed reporting including:

• Keyword performance
• Creative performance
• Conversion reporting – Visitors/leads/sales
• URL performance
• Search engine performance