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Search engine marketing (SEM), and in particular pay per click advertising is now a key element in the success of many businesses online. As the demand for advertising in the major search engines increases, so does the need to maintain a cost effective, results driven campaign that performs according to your business objectives.
The major search engines, being Google, Yahoo, and MSN all run pay per click programs. This is where an advertiser pays whenever a user clicks on their advertisement. Generally speaking, the amount payable per click is determined via an auction model i.e. the advertiser with the highest bid amount per click for any keyword will receive the highest placement. (there are other factors that contribute to an advertisers placement, however, this is essentially how it works).
With search engine marketing being the fastest growing sector in terms of online advertising spend, it's becoming increasingly important that businesses have clear objectives and an effective management plan for advertising in the search engines.
Whether you're new to search engine marketing, or have a campaign that just isn’t performing, one of our search specialists will be able to get you on track.
| PPC Product Features | Starter | Standard | Professional |
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| Setup of campaign and adgroup structures |  |
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| Keyword generation | |
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| Number of keywords optimised | Up to 100 | Up to 200 | Up to 400 |
| Bid management | |
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| Creative optimisation | |
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| ROI focussed conversion optimisation | |
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| In depth reporting | Monthly | Monthly | Weekly |
| Google AdWords | |
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| Bonus $50 Google AdWords voucher | |
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| Yahoo Search Marketing |  |
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| Bonus $100 Yahoo Search Marketing voucher | |
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| Landing page recommendations | |
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| Setup fee | $199 | $259 | $350 |
| Monthly management fee | $200 | $350 | $595 |
| More details | More details | More details | |
